.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when adapted to running into billions in equity capital every year, have increased almost $360 million so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That slowdown results from market saturation, enhanced regulative pressures, and also economic uncertainties.ADWEEK spoke with five VCs who remain to purchase adtech providers, even with these obstacles, about what they are looking for and also what they prevent. Probably unsurprisingly, these investors are targeting opportunities in privacy-focused technologies as well as industry-specific regions like hooked up TV.